Maia Reficco dazzles at the launch of Viktor & Rolf's new fragrance ‘Pretty Peony’ | Flowerbomb

Maia Reficco Fashion

Nov 22, 2025

5 min read

Maia Reficco was invited to the glamorous launch party for Viktor & Rolf Fragrance's new fruity fragrance from their Flowerbomb collection : Pretty Peony.

Viktor & Rolf Fragrance

Viktor & Rolf is an avant-garde Dutch haute couture fashion house founded in 1993 by designers Viktor Horsting and Rolf Snoeren. Known for their conceptual and artistic approach to fashion, they often transform their runway shows into true artistic performances, playing with volumes, proportions, and clothing conventions.

Their universe is a unique blend of glamour, humor, and a certain theatricality. Although they are respected for their highly technical, haute couture creations, they have gained worldwide fame among the general public thanks to their successful line of fragrances, including the iconic “Flowerbomb,” launched in 2005. The brand embodies a vision of beauty that is sophisticated, unexpected, and always spectacular.

Flowerbomb Collection - Pretty Peony

The Flowerbomb Saga: From Icon to the Freshness of “Pretty Peony”

Launched in 2005, Flowerbomb is not just a fragrance, it's a phenomenon. With its diamond-shaped grenade bottle and its floral and gourmand olfactory explosion, it revolutionized perfumery and became a true global icon. It embodies Viktor & Rolf's vision: transforming the negative into the positive, a “weapon” of mass seduction made of flowers.

Over the years, the Flowerbomb collection has been enriched with new variations, exploring different facets of this explosive femininity. The latest addition, Flowerbomb Pretty Peony, brings a touch of freshness and lightness to this family.

This new creation celebrates the peony, a flower symbolizing romance and delicacy. “Pretty Peony” is described as a brighter, more sparkling and spring-like interpretation of the original. It retains Flowerbomb's floral and addictive DNA, but envelops it in a new, more joyful and fruity aura, perfect for a new season or a new mood. It's an invitation to see life through rose-colored glasses, just like the New York launch event that Maia Reficco attended and promoted.

The Pretty Peony Fragrance Pyramid

Top notes : Strawberry blossoms into an explosion of juicy, sweet flavors that are fresh, playful, and deliciously captivating. Next comes peony, offering a soft, crisp floral bouquet that adds an airy elegance that awakens the senses.

Middle notes : At the heart of this fragrance, peony blossoms, offering a sweet yet lively, fresh and elegant floral scent that awakens the senses, evoking femininity and romance.

Base notes : Musk lingers intimately on the skin, both deep and irresistibly addictive. Vanilla ompletes the base with a creamy, sweet, warm, and enveloping embrace, leaving a lingering trail that is both sweet and boldly unforgettable.

The signature drink of the evening

Maia's Margaritas °❀⋆

Far from being a sweet, basic drink, this cocktail was a bold mixological creation full of character, a far cry from the demure, floral image of the Pretty Peony fragrance.

A complex and sophisticated blend :

The base : Mezcal, tequila's artisanal, smoky cousin, which adds incredible depth.

The kick : Ancho Reyes chili liqueur and a spicy rim for warmth.

The freshness : Grapefruit and lime juice, balanced with agave syrup.

A New York Evening of Glamour and Flowers

To celebrate this launch, Viktor & Rolf chose a venue worthy of the event : Fouquet's New York. Located in the trendy Tribeca neighborhood, this hotel and restaurant is the first American location of the famous Parisian brasserie on the Champs-Élysées. With its décor blending timeless French chic and New York energy, Fouquet's provided the ideal setting, both sophisticated and glamorous, for an evening dedicated to haute couture and luxury perfumery.

Maia's Radiant Presence

For the occasion, Fouquet's had been transformed. The atmosphere was decidedly spring-like and romantic, with an abundance of pink flowers, themed photo installations, and soft lighting creating an intimate and sophisticated atmosphere, perfectly in keeping with the spirit of the “Pretty Peony” fragrance.

Maia, visibly delighted, enjoyed this exclusive evening. Photos shared on social media show her looking radiant, chatting with her friends and other influential personalities in attendance. Her presence at this prestigious event once again confirms her status as a rising style icon, perfectly at ease in the world of New York luxury.

A floral outfit that lights up the evening

How to dress for the launch of a perfume called ‘Pretty Peony’? Maia rose to the challenge brilliantly, choosing an outfit that perfectly captured the floral and sophisticated spirit of the event, while adding her own personal touch.

Dark Romanticism and Couture Details

Maia once again caused a sensation by interpreting the floral theme with modern elegance and a touch of sensuality.

For the occasion, she set her heart on a creation by Siedrés, a label known for its bold and colorful pieces. Maia chose the “Darcy” model, a dress that plays on contrasts:

The cut : A backless silhouette that is both chic and sexy.

The fabric : A fabric entirely covered in black sequins for a sparkling and glamorous effect under the evening lights.

The killer detail : Delicate floral lace embroidery that enhances the neckline and back.

Confident Step in FEMME : Leather and Mesh

Maia opted for a pair of equally pointed pumps. These are the “Collette” black model from LA fashion house FEMME.

These shoes are the perfect choice to complement the dress :

The style : They echo the theme of contrast with a bold mix of black leather on the heel and toe, and transparent mesh on the sides.

The effect : This transparency adds a touch of lightness and modernity, while highlighting the foot in a very graphic way.

The expert detail : This specific model, with its combination of leather and plain mesh, is a version from FEMME FW25 collection.

Pretty Peony Makeup by Kale Teter

Complexion : Satin finish, smooth and luminous. Perfect, luminous, subtle contouring.

Eyes : Smoky eyes in coppery brown tones, elongated towards the outer corners (foxy eyes). Intense, dramatic, defined brows.

Lashes : Very voluminous and long. Voluminous, fan effect.

Lips : Defined lips in a warm nude or rosewood shade. Natural, semi-matte, soft lips.

Finish : Intensity is focused on the eyes, the mouth remains neutral. Balanced elegance.

Hair : Long, loose hair with fluid, voluminous waves. The hair is pulled back to highlight the open back and choker of the dress, adding a touch of classic glamour.

The makeup is a perfect balance between an intense look (warm smoky eyes and defined eyebrows) and a luminous complexion accompanied by natural lips.

Balanced sophistication : Elegance is ensured by the intensity of the eyes and the movement of the hair.

A Flawless Appearance for the New York It Girl

This appearance for Viktor & Rolf was a resounding success. Maia cleverly interpreted the evening's floral theme, avoiding clichés to create a sophisticated and edgy “dark romance” look, perfectly accessorized by FEMME.

Between her masterful look and the exclusive nod to her name in the cocktail, Maia Reficco confirmed with this evening that she is not only a talented actress, but also a true “it girl” whose status in the New York fashion and luxury industry continues to grow. We can't wait to see her next red carpet appearance!

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